Taking Businesses to New Heights Since 2016
I founded Aucoin Business Coaching in 2016. My goal is to provide high-level advice and strategy for business owners in Canada and guide them towards a successful, more profitable future.
Once I find the right match with a client, I tend to treat the business as if it were my own. I want the business to succeed, and I want the business owner to succeed. Depending on where the owner is in their career, that could mean growing the business, or selling the business.
In some cases I work with the leadership team of the business. In others, I might work with one partner in the business.
Where Did Paul Gain His Expertise?
Early in my career, I realized that the quickest road to growing and learning was by forming alliances. I formed a Mastermind Alliance group with four other like-minded, ambitious people.
The team consisted of a banker, a lawyer/politician, a real estate agent, an accountant, and me – the sales engineer. By then, it became clear to me that being fully immersed in someone’s business isn’t a requirement to help them be successful.
Our group held each other accountable while sharing their goals and sharing the new ideas we were learning from books and people we were meeting. There’s nothing quite like having someone you know and trust pushing you to succeed.
For 14 years, I continued to learn from other talented people through groups such as the Board of Trade, Toastmasters, Junior Achievement, our local ASHRAE chapter (an HVAC industry organization), and in particular, The Alternative Board.
The Importance of Friends when Running a Business “You are the average of the five people you spend the most time with.” – Jim Rohn
My Time in HVAC Systems and Solutions Ltd.
I’ve brought new products and ideas to the market in my previous company, HVAC Systems and Solutions Ltd. I also represented some of the largest and most well-known HVAC manufacturers in North America including YORK International, Carrier Corporation, and Johnson Controls Inc.
These companies would regularly release new products and ideas to the marketplace, and it was my job to get them to the hands of the local engineers and contractors that were building these new structures.
In a marketplace that sought out new and more efficient products, putting together what would work is what I excelled at. Some products were winners and some were not, but deciphering what drove customers to purchase them was a constant undertaking.
The Sewage SHARC
I was one of three co-founders of the Sewage SHARC, a company that now trades under the symbol SHRC on the CSE. We developed a product that takes heat from raw sewage, which otherwise would go down the drain, and shift it back to the building it came from or the one next door.
The concept is not new. SHARC’s innovation is how they keep the heat exchangers from clogging.
It has been installed in all size buildings, from small breweries to office buildings to district energy plants all across North America, Europe and Australia.
My Education
My formal education culminated with an Electrical Engineering degree from Concordia University in Montreal.
Shortly after starting my career at The Trane Company, I realized the advancement of my career would rely on my own initiative to further my skills. Despite not growing up as a reader, I was pushed to read some of the classic personal development books. I quickly realized what a massive wealth of information is available. I was hooked.
There is always a way to learn what your need to learn to succeed, and it never stops.
“If you wait for your boss to educate you, you will never get ahead. Your career is up to you, and no one else.” – Paul Aucoin.
